Will is a career problem solver; he works with early-stage businesses to clarify their mission and strategy. His career spans entrepreneurship, finance, and strategy consultancy. In 2015, Will became Head of Strategy of The Trampery, a workspace provider for creative startups. During his tenure he drove the growth of the business which included operating five spaces across London, developing a new co-living village, and delivering an international consulting business with projects in Oslo and the Balkans. In 2017, he moved to France to start a new type of residential work and event space in a fairy tale castle. Chateau de La Salle successfully launched in May 2018. Since then, Will has operated as a freelance strategist, with projects such as advising USAID in Ukraine, developing a placemaking strategy for Lingang, a new city in China, and developing the strategy for the European Creative Hub Network. He was also the Venture Director at Zag, a commercial design consultancy that has created new products for customers such as Facebook, Yamaha, and Lego. Will is a judge on Marriott Hotel’s Test Bed program and for the Hult Prize.